Get down to business with your startup

Get Down to Business with Your Startup

When you’re first starting out in creating your own business, it’s both exciting and at times, overwhelming. You know why you started and what you want to do, however the many steps it takes to get to where you want to be can seem daunting. The following steps can help you get down to business with your startup while keeping focused on the important tasks at hand.


The experts or gurus will tell you that you need to find your niche and most importantly, a niche market that will pay for your product or service. And while they are correct – it’s not always straightforward.


When you start out, plant your business seeds far and wide. Be prepared for failures and non-starters, and rather be disappointed, use these as a guide to narrowing down your niche and create a base for building your business. This base will be your target market.


Finding customers at the beginning can be a challenge. Using your personal network (friends, family, colleagues, etc.) is a great way to start spreading the word, especially if you have a consumer-focused product. Word-of-mouth won’t get you far when you’re just starting out, but it will get you started, so don’t be shy when it comes to spreading the word or asking for personal favors with your new business.


Balance is key when offering free options. Allowing people to sample your product with no financial risk to encourage them to sign up for the paid service is a great way to build your customer base. When offering free services, keep two things in mind: 1. Your free offering has to be of value to the customer 2. You must hold enough back to make people want to upgrade.


Knowing and understanding your customer is vital to creating a product or service that basically sells itself. Whether responding directly to every comment on social media or customer support, or following review sites, use each of these situations as a chance to survey your customers on their wants and needs. The better you know your customers, the easier it is to tailor your products and services.


Happy customers (which you’ve created with your stellar customer service and tailored products) are the best salespeople. They know the value of your product and feel taken care of. Incentivize customers to share (sell for you) by giving them a reason to get other people to sign up or purchase your product.


Once you start receiving traffic to your website, you’ll need to focus on converting visitors into customers. From website design to product pricing, many factors are involved in determining your conversion rates. To determine what works best, you’ll need to test, test, and test again. You’ll find that the most successful entrepreneurs never stop testing and never assume. They’re always running split tests or A/B tests to determine the best conversion rates.


Starting your own business isn’t an easy task, which is why 9 out of 10 startups fail. As GI Joe said, “Knowing is half battle” while the other half is having a product that meets the needs of your customers and working diligently, intelligently, and consistently.

Rarely do successes happen overnight. If you really want to succeed in your startup business, take the tips offered above, hunker down, and get to work.

What Companies Can Learn From The Rockettes

When most people think of the Radio City Rockettes, they think of glamour, sequins, leggy ladies, and Christmastime and to be fair, that’s what you’re supposed to think while feeling nostalgic. The Rockettes are an American icon bringing world famous eye-high kicks, but that’s not all they do.

The Radio City Rockettes have mastered the art of working as a team, something every business should learn, but doesn’t readily know how to do.

Having first-hand experience, I’m going to share with you the inner-workings and secrets for building such a strong team that ranks highest in its industry in the world.


  1. The Rockettes aren’t just talented ladies, they’re intelligent women.

The casting directors are masters of hiring women that aren’t only talented dancers, but are also fast learners who are able to take direction and apply it immediately. The stage is a grid where each Rockette has multiple marks to remember. Depth, spacing, and numbers on the stage grid accompany every turn of the head, angle of focus, step, and arm movement. The amount of detail that goes into each movement is immense and the Rockettes must take them all in and immediately apply. Oftentimes the strength and intelligence of the Rockettes can be overshadowed by the glamour, but that’s a misconception. Many of the Rockettes hold graduate degrees and work jobs outside of the dance industry after the holiday season.

  1. The Rockettes respect each other.

Unlike other companies I’ve worked for, the Rockettes are welcomed into their first day with both the admiration and responsibility of the Rockettes Legacy. Every Rockette, from former casts or present, has been indoctrinated into this group of strong, classy, and intelligent women and is aware of their responsibility to uphold the standards and traditions of this amazing company both publicly and internally. The sense of pride and incredible amount of respect each Rockette holds is palpable.

  1. The Rockettes take direction.

The chain of command is not only thoroughly laid out, but also made clear from the first day of rehearsals. This not only makes it easy to know who to take direction from and when, but also ensures the company as a whole runs smoothly at all times, both onstage and off. There’s an enormous amount of responsibility that comes with every position within the organization. Each Rockette knows not only her own responsibilities, but also those of the roles surrounding her. From the publicist, to company and stage managers, and the directors, the Rockettes know whom is leading, when and where they are leading, and how to take their direction to keep not only the show, but the company running perfectly.

  1. The Rockettes work as a team.

In order to maintain the precision and perfection the Rockettes are famous for, the women work as a team. If one person is off, the entire line is affected. The Rockettes know the importance of working together as a team and support each other both onstage and off. There is no room for hierarchy or egos.

  1. The Rockettes are always evolving.

From the 1930’s, to the years I was a Radio City Rockette, to the ladies that are currently cast into this sisterhood, the Rockettes are always evolving and keeping mainstream while upholding the standards that existed from the very first cast. Whether performing “The Parade of the Wooden Soldiers” which was choreographed in 1933 and performed annually, or dancing to “Fireball” alongside Pitbull, the Rockettes keep relevant while upholding the traditions and class of the first Rockettes.


Being a Rockette is more than simply putting on a smile and good show, it takes class, talent, intelligence, superior work ethic, amazing physical form, respect, and the ability to adapt to change immediately. More companies should take a page from these leggy-ladies book and learn to not only work as a team, but to build an environment of mutual respect amongst all employees, leaders, and owners.


Here’s to a great season ladies. I’ll see you on Opening Night!