The Pro and Cons of Influencer Marketing

How Influencer Marketing is Learning a Lesson in Transparency

Influencers are so highly sought-after by brands because human recommendations boost credibility, visibility, and loyalty. Rather than shoving banner ads and pop-ups in consumers’ faces, brands are able to create personal connections with shoppers.

Unfortunately, nothing gold can stay. As influencer marketing has grown, it’s begun to carry a stigma. Brands and influencers alike have become giddy with power and started to take advantage of consumers’ trust.

It’s become harder for consumers to trust what they see and read. The age of internet innocence is over, and consumer cynicism is bad for business. Ethical brands are suffering because they’re being tarred by the same brush as deceptive marketers.

Online shoppers and surfers need to be able to decipher the good from the bad and the transparent from the deceptive.

We must hold each other accountable on social media. We all have a part to play in making the internet a more socially responsible place.

Read more on how we can call out shady dealings and why I feel leadership is not just about ability — it’s about responsibility, in my recent article published by PerformanceIN Here.

Empower You Client Services Team for the Win!

If you know me, you know how I feel about client services and team work! These are two of the biggest components when it comes to powering your company.

Your team has the ability to turn each customer into a walking billboard for your company, but how do you ensure that billboard is a sign of praise, rather protest?

In my article, published on Switch and Shift, you’ll learn about mistakes we’ve made, how we corrected them, and why I both empower my team and keep an ear to the ground!

It’s not uncommon for me, the CEO of JVZoo, to pop into our help desk or Facebook page and answer support questions myself to ensure we’re continually servicing our clients and understanding what their needs of our platform are.

There’s some valuable lessons we’ve learned and share here, as well as some awesome tweetables!

Check out my full article on Switch & Shift