Working from Home

Want to Turn Your Dream Into a Profitable Business?

Turning your passion project into a lucrative endeavor requires some research, planning, and a little help from your friends.

Whether you telecommute, you sell products on Etsy, or you have started a new web-based business, an internet connection is the new cornerstone of commerce.

You love the idea of being your own boss, you’ve got a dream, but what you really need is to make money!

What’s most important – the dream, the money, or both? Should your personal passions be leveraged for money, or is that even possible?

Hard work, persistence, and planning are still critical to taking your business from a pie-in-the-sky dream to a profitable business endeavor.

Read my four tips, published in Startups.co, to learn how seize huge opportunity and claim financial freedom while turning your passion project into a lucrative business.

Read the Full Article HERE

Screenshot of JVZoo's CEO, Laura Casselman's, article in Entrepreneur.com

Entrepreneur.com Article

I am thrilled to have my article about JVZoo’s success “How to Reach the 5-Year Mark Without Imploding” featured on Entrepreneur.com

As the article is already published on their website, I’m providing the direct link. CLICK HERE TO READ!
I’d love for you to check it out and learn more about JVZoo.  Getting started is the hard part but the real challenge is staying alive.

The key to growing your six-figure microbusiness into a seven-figure small business is so simple that it’s easy to forget.

Lesson on Glass Ceilings

A Lesson On Glass Ceilings

(Clears throat and steps on soapbox)

Glass Ceilings are by definition the invisible, but unreachable barrier of professional advancement of women and minorities. Currently, due to the USA’s Presidential Election results, we are hearing increased discussion surrounding this topic. Today, in particular, I feel an overwhelming need to bring some pieces of this discussion presently being overlooked and/or buried to light.

When it comes to breaking down barriers, those of us fighting for progress, must acknowledge each and every advancement. In the days following our election results, I’ve read countless posts about the lack of advancement and how Clinton not winning is proof that females are ultimately pulling each other back. When I’ve pointed out the following, my responses have been deleted. Therefore, I’m posting this article which I’ll share on my social media outlets to ensure the females screaming injustice are not the only voices being heard.

Whether or not your candidate of choice won this election, history was made and a glass ceiling was broken by a female. Clinton did not gain the seat of highest office in our country, but a female did lead a successful, presidential campaign. I’m talking about Kellyanne Conway, Trump’s campaign manager. Never before has this happened, yet there’s hardly any talk or coverage of this huge win for ALL females. You see, it does not matter if you supported Trump’s message or not, if you point out glass ceilings and scream injustice, then you must take note when a female plows right through one. There can be no cherry picking here. To do so boldly states that some glass ceilings are acceptable. In other words, the glass ceilings that prevent a female from succeeding when it’s a topic, candidate, or simply anything else that you don’t personally like is tolerable, but ladies, that sentiment goes against the core of equality.

We must be better! There is no choice here if we truly want to remove all glass ceilings.

We cannot loudly demand equality and then crouch down and whisper or outright ignore when equality is achieved. We must emphatically celebrate all wins! We must not make excuses when a female succeeds and claim that particular female has so much self-hatred deeply ingrained that she does not even realize her success was wrong. We cannot claim the 42% of women who voted for Trump must also be pitied as they, too, are full of self-hatred and fear. We cannot claim these things because they are inaccurate. We have polls that prove women (and men) feel that it is time for a female leader, but they did not feel Clinton should be that leader. We have statistics proving many educated women and minorities did not trust Clinton. To ignore those statistics and claim those educated and informed females should have gone against their doubts and distrust of Clinton is an insult to those women. To claim “oh their self-hatred is so deep, they aren’t even aware” is not only false, it’s a miscategorization and an injustice. I’m sorry ladies, but that is comparable to claiming a rape victim asked for it! Kellyanne does not hate herself. She isn’t conditioned by society to lack self-love or respect and to claim that for her, or any female that made a decision not to vote for Clinton, is not only done in gross ignorance, it is the epitome of hypocrisy.

This week, whether or not you are saddened by Clinton’s loss, whether or not you are peacefully protesting, and whether or not you are looking ahead to the day a female FINALLY does claim the title of President of the United States, if you truly want equality you must acknowledge and celebrate the glass ceiling Kellyanne Conway shattered into millions of pieces.

I see you Kellyanne! I am celebrating your victory! I won’t cherry pick the victories I celebrate, especially one of this magnitude. You, Kellyanne, are proof that intelligent women are rising up and outperforming others. I’m loudly celebrating your victory because it does not matter if I supported Trump or Clinton, your win was a first of its kind for women and I will not cower in a corner and pretend I’m ashamed of your accomplishments. Your success does not represent Trump, but rather a job well done!

I love successful, intelligent, hardworking, passionate, and driven women. I like to consider myself one of those women. And I will not be belittled or take part in the belittling of another woman by claiming “ingrained self hatred” because we may or may not have voted differently. I support every, single, woman and minority out here hammering hard away at the glass ceiling and blowing it to pieces.

#kellyanneconway #glassceilingbreaker #strongwomenunite #nocherrypicking #selfloveandrespectdoesnotmeanwehavetoagree #celebratesuccess

Studying-Learning

Stuck in the Learning Rut

Today I am compelled to write about the Learners verses the Doers. Over the weekend, I questioned myself, was I trying to learn too much and telling myself that I still had to understand more before I actually attempted anything, or was I truly properly preparing myself for what I needed to do? I was getting the feeling that maybe I was letting the fear of failing convince me that I did not understand enough and then my first sign came.

  1. Sign number one was a video that appeared on my newsfeed of Seth Godin’s “Quieting the Lizard Brain” where he talks about the fear of failure and never actually delivering the product because one is stuck trying to reach perfection.
  2. The following morning, I watched a webinar where the number one killer of business was “not taking action” or sitting around not doing anything and focusing on learning rather taking action and doing.
  3. My final sign came this afternoon when Donna Merrill used Periscope to discuss “Procrastination: Fear of Failure”.

 

“I pay attention to the synchronicities in life” –Gabriel Bernstein’s Spirit Junkie App

Yes, Universe, I hear you! Yes, I pay attention to the synchronicities, and yes, it’s time to take action!

 

You know what I’m talking about when I say perpetual learners, right?

  • The people that hold 5 or 6 college degrees, but no other job than being a TA.
  • The people that are always signing up for webinars and purchasing “How-to” products, but never actually implement the action of doing what they’ve learned.
  • The people that have read every book on said topic, but have no actual experience in implementing what they’ve read.

 

So what is the difference between information hoarders and action takers? One word: FEAR.

 

“Fear kills more dreams than failure ever will” – Suzy Kassem

 

So what do you do to overcome the fear of failure and start taking actions toward progress?

 

The first step is understanding what exactly it is you’re afraid of. The word “failure” isn’t enough. You’ll need to further define what that failure is to you. More than likely you’re afraid of under-delivering, not beating your competition, and/or appearing to lack knowledge in the area of your expertise. So what do you do other than to continue studying and learning? You take action, that’s what!

  • Quickly devise a plan for removing each of your fears. For example: if under-delivering is a fear, determine how you can ensure customers are happy with their purchase. Maybe that is adding an additional product that compliments your original product at no additional cost to the customer. Consider PLR products, or short 1-3 minute videos from other experts in your field with knowledge that would support users of your products, and offer great customer service to answer questions your customers may have after purchase.
  • Shift Your Perspective – Your idea of perfection is generally different from others ideas of perfection. If your product (or service) can aid others or act as a solution for a problem others have, does it need to fit your idea of perfection? Most people would answer ‘no’ to this question. Most people would simply be happy that there was a solution or service offered that does, in fact, help others.
  • Continue to Perfect AFTER Delivery – Experts never cease learning, that’s how they remain at the top of their fields. As you continue to learn, you can continue to offer better solutions and services. These solutions and services should be upsells and/or giveaways to loyal customers. Perfection is an illusion while evolution is not. As you continue to learn and grow and put that knowledge into action, developing more products and services for your clients, your business evolves and remains relevant to the times.

 

 

Don’t stay stuck in the learning rut, but rather continue to learn, act and repeat. You’ll not only feel more accomplished, but your customers will be grateful.

 

 

 

 

Rockettes Team Work

What Companies Can Learn From The Rockettes

When most people think of the Radio City Rockettes, they think of glamour, sequins, leggy ladies, and Christmastime and to be fair, that’s what you’re supposed to think while feeling nostalgic. The Rockettes are an American icon bringing world famous eye-high kicks, but that’s not all they do.

The Radio City Rockettes have mastered the art of working as a team, something every business should learn, but doesn’t readily know how to do.

Having first-hand experience, I’m going to share with you the inner-workings and secrets for building such a strong team that ranks highest in its industry in the world.

 

  1. The Rockettes aren’t just talented ladies, they’re intelligent women.

The casting directors are masters of hiring women that aren’t only talented dancers, but are also fast learners who are able to take direction and apply it immediately. The stage is a grid where each Rockette has multiple marks to remember. Depth, spacing, and numbers on the stage grid accompany every turn of the head, angle of focus, step, and arm movement. The amount of detail that goes into each movement is immense and the Rockettes must take them all in and immediately apply. Oftentimes the strength and intelligence of the Rockettes can be overshadowed by the glamour, but that’s a misconception. Many of the Rockettes hold graduate degrees and work jobs outside of the dance industry after the holiday season.

  1. The Rockettes respect each other.

Unlike other companies I’ve worked for, the Rockettes are welcomed into their first day with both the admiration and responsibility of the Rockettes Legacy. Every Rockette, from former casts or present, has been indoctrinated into this group of strong, classy, and intelligent women and is aware of their responsibility to uphold the standards and traditions of this amazing company both publicly and internally. The sense of pride and incredible amount of respect each Rockette holds is palpable.

  1. The Rockettes take direction.

The chain of command is not only thoroughly laid out, but also made clear from the first day of rehearsals. This not only makes it easy to know who to take direction from and when, but also ensures the company as a whole runs smoothly at all times, both onstage and off. There’s an enormous amount of responsibility that comes with every position within the organization. Each Rockette knows not only her own responsibilities, but also those of the roles surrounding her. From the publicist, to company and stage managers, and the directors, the Rockettes know whom is leading, when and where they are leading, and how to take their direction to keep not only the show, but the company running perfectly.

  1. The Rockettes work as a team.

In order to maintain the precision and perfection the Rockettes are famous for, the women work as a team. If one person is off, the entire line is affected. The Rockettes know the importance of working together as a team and support each other both onstage and off. There is no room for hierarchy or egos.

  1. The Rockettes are always evolving.

From the 1930’s, to the years I was a Radio City Rockette, to the ladies that are currently cast into this sisterhood, the Rockettes are always evolving and keeping mainstream while upholding the standards that existed from the very first cast. Whether performing “The Parade of the Wooden Soldiers” which was choreographed in 1933 and performed annually, or dancing to “Fireball” alongside Pitbull, the Rockettes keep relevant while upholding the traditions and class of the first Rockettes.

 

Being a Rockette is more than simply putting on a smile and good show, it takes class, talent, intelligence, superior work ethic, amazing physical form, respect, and the ability to adapt to change immediately. More companies should take a page from these leggy-ladies book and learn to not only work as a team, but to build an environment of mutual respect amongst all employees, leaders, and owners.

 

Here’s to a great season ladies. I’ll see you on Opening Night!

Procrastination

Beat Distractions – Avoiding the Social Media Time Trap

How to Stay Focused when You Work on the Internet

Distractions are part of life, especially when you decide to do something important (you know, like earning income). The things in the surroundings grab more of your attention than the task at hand. This happens frequently when you have to work on the internet. Even in the office where there are fewer distractions around, the internet itself becomes the greatest medium of interruption and you find yourself browsing the web, checking out Facebook, watching videos on YouTube or simply checking your email.

You convince yourself that you’ll focus on the work at hand once you’ve watched one last Jimmy Fallon skit, or scrolled down your newsfeed just a little further and checked in to see what your ex is up to (otherwise known as stalking), and before you realize it, another hour has passed.

Once you learn how to stay focused on the task you’re doing, you will realize that you can complete your work very quickly and end each day with a sense of accomplishment.

It has been found that in the office employees get distracted after working on the internet for about 15 minutes. That means, on average, only 15 minutes of work is completed before countless hours of wasted time perusing social media sites. If you’re working for someone else and they haven’t fired you from your lack of productivity and you’re complacent with where you are in your career, keep on keepin’ on. However, if you’re your own boss and your income depends on your output, remember that procrastination is the biggest form of self-sabotage that exists. Are you in it to win it, or simply along for the ride? The choice is yours.

Here are some tips to help you stay focused when you have you work on the internet either from home or at office:

  • If you don’t require the internet, turn it off while you are working to concentrate more on the task at hand.
  • Plan ahead what you want to achieve during the entire day at office or at home. This way you will be aware of all the tasks before even starting the work.
  • Complete hour-to-hour gut checks. Set a reminder for every hour and ask yourself if you’re doing the most productive thing possible at this point. If not, you have a decision to make to either redirect your focus towards productivity or continue on, knowing that you’re sabotaging your own success.
  • Close all irrelevant windows on your computer to pay attention to what is important.
  • Working for hours at a stretch is not possible for anyone no matter how workaholic a person is, so take a break every now and again, eat something to boost your energy level and then get back to work to stay more focused.
  • Use helpful tools to keep time-draining, productivity-stealing, actions at bay:
    • StayFocused is a Google Chrome extension that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Best of all, if you change the settings to increase or decrease time allowed for waste, it gives snarky little comments. When I reduced my time for Facebook, I received a celebratory slow clap. It’s like they know me!
    • Kill News Feed is another Chrome extension that prevents you from being distracted on Facebook. You’ll still get your messages and notifications, however news feed posts won’t distract you.
    • 1Password and LastPass are password managers that integrate with your web browser to automatically log you into websites. They can also enter credit card information and complete registration forms. These apps are huge time savers and keep you from stressing over remembering passwords for less frequently, but still vital websites.
    • Google Drive – When you’re working with others, Google Drive is a great place to not only store images and documents, but to work on them together in real time.
    • Asana – The ultimate task management tool that allows teams to share, organize, plan, assign tasks, and track progress.

There are many other timesaving, productivity-increasing applications like Evernote and Dropbox that are essential to organization outside of the paper and pen world.

What are your favorite productivity apps and how do you prevent yourself from procrastinating when working on the internet?

Monday Button

Monday Motivation

It’s Monday and hopefully, you spent the weekend refueling your tank of willpower.

That’s right, if you didn’t already know, willpower comes in limited supply and much like gas in our cars, when we use it, we have to replace it.

Soooo…On Monday’s when we’re setting out our tasks to accomplish for the week, it’s best to get the most important items checked off our lists first. Another great idea, is constant refueling of your willpower. Below are some great tips for keeping your willpower tank from reaching empty too soon:

  • Make a plan– Resist temptations that draw on your willpower. From dieting to focus to work, the more temptations that you allow to present themselves, the more willpower you use to say “no”. These things may seem little at the beginning of the day, but think back to the last time you stuck to diet all day, avoiding those doughnuts at work, and then at 10pm gave in and ate everything in your kitchen. That’s right, you ran out of willpower and that’s why you failed at completing your day of healthy eating. Reducing your interaction with temptation helps ensure your willpower tank isn’t depleted too quickly. (Apps like “Kill News Feed” can help with maintaining focus while working online).
  • Complete one goal at time– Complete one task at a time. Create new habits one habit at time. Don’t try to tackle everything at once or else you’ll end up accomplishing very little. Once new habits have had adequate time to form and set in, they no longer require as much willpower to maintain. Think twice before starting a new work project and workout plan at the same time. If possible, give yourself 21-42 days to allow a new habit to set-in before tackling the next big project or change.
  • Fuel up– Your brain runs on glucose (blood sugar) and skipping meals, which many of us are guilty of when working diligently on a project, and exerting self-control (willpower and focus) leaves brain cells burning through glucose at a rapid pace. Therefore, eating at regular intervals, avoiding dips in blood sugar levels, can help keep your willpower tank from emptying too soon.
  • Consider your motivation– it’s often difficult to remain focused and draw on our willpower when we’re tired and overworked. Keeping your motivation or end goal in mind certainly helps, that’s why vision boards or dream boards have become so wildly popular. Keep both a mental and physical image readily available as a reminder of where your hard work is taking you.